✦ Fashion & Apparel
Meta Ads
Google Ads
USA
BFyne · Swim & Resort Wear · USA
Doubling Revenue, Same Budget.
✦ Worn by Beyoncé, Iman & Alicia Keys · Featured in Vogue & Sports Illustrated
3.54x
ROAS AVERAGE
+59%
TOTAL SALES GROWTH
$110k
MONTHLY REVENUE
Fashion & Apparel
Services applied
Meta Ads
Google Ads
Creative Strategy
UGC
Campaign Restructure
✦ Fashion & Apparel
Meta Ads
Google Ads
USA
BFyne · Swim & Resort Wear · USA
Doubling Revenue, Same Budget.
✦ Worn by Beyoncé, Iman & Alicia Keys · Featured in Vogue & Sports Illustrated
3.54x
ROAS AVERAGE
+59%
TOTAL SALES GROWTH
$110k
MONTHLY REVENUE
Fashion & Apparel
Services applied
Meta Ads
Google Ads
Creative Strategy
UGC
Campaign Restructure
✦ Fashion & Apparel
Meta Ads
Google Ads
USA
BFyne · Swim & Resort Wear · USA
Doubling Revenue, Same Budget.
✦ Worn by Beyoncé, Iman & Alicia Keys · Featured in Vogue & Sports Illustrated
3.54x
ROAS AVERAGE
+59%
TOTAL SALES GROWTH
$110k
MONTHLY REVENUE
Fashion & Apparel
Services applied
Meta Ads
Google Ads
Creative Strategy
UGC
Campaign Restructure
The situation
Outdated campaigns. High CPMs.
Revenue plateaued at $50k/month, with room to double.
Outdated campaigns. High CPMs.
Revenue plateaued at $50k/month, with room to double.
BFyne came in with scattered campaign structures, inefficient budgets, and rising competition costs. They had no clarity on ad performance, content was inconsistent, and the brand, celebrated by Beyoncé, Iman, and Alicia Keys, was stuck. The goal was to double monthly revenue without increasing the budget, and then build a scalable capsule collection model for 2025.
The ROAS journey · Meta Ads
—
Before us
~2x
Plateaued
BF
BLACK FRIDAY
19.98x
Peak performance
Q1
BLOOM Q1–Q2
3.25x
$150k revenue
AN
ANTIGUA
4x+
$100k · summer
—
Before us
~2x
Plateaued
BF
BLACK FRIDAY
19.98x
Peak performance
Q1
BLOOM Q1–Q2
3.25x
$150k revenue
AN
ANTIGUA
4x+
$100k · summer
Results
$50k→$110k
Monthly revenue · same budget
Monthly revenue · same budget
+59%
Total sales growth
Total sales growth
19.98x
Peak ROAS · Black Friday
Peak ROAS · Black Friday
$150k
$150k
Bloom Eternal · Q1–Q2
Bloom Eternal · Q1–Q2
Bloom Eternal · Q1–Q2
$100k
$100k
Antigua · Summer launch
Antigua · Summer launch
Antigua · Summer launch
2025
2025
Capsule collection model
Capsule collection model
Capsule collection model
$50k→$110k
Monthly revenue · same budget
+59%
Total sales growth
19.98x
Peak ROAS · Black Friday
What we did
Three moves that changed everything
01
Meta Ads
Rebuilt the account structure from scratch.
Relaunched top-performing ads with optimized settings to preserve social proof. Introduced Catalog Ads for inventory clearance. Launched weekly A/B testing cycles with UGC, video, and static formats.
→ Catalog Ads: 9x ROAS from launch
02
Creative
Shifted to a capsule collection launch model.
Moved from evergreen to focused quarterly drops — Bloom Eternal and Antigua. Each launch had a full creative suite: campaign videos, model shoots, UGC-style content, and catalog retargeting assets.
→ $150k revenue · Bloom · $100k · Antigua
03
Google Ads
Expanded reach with Performance Max & Non-Brand Search.
Audited and paused inefficient campaigns. Refined bidding strategies. Launched Performance Max and Non-Brand Search to capture new audiences. Repurposed short-form video content across all placements.
→ CPA reduced · ROAS stabilized at 3.54x avg
What we did
Three moves that changed everything
01
Meta Ads
Rebuilt the account structure from scratch.
Relaunched top-performing ads with optimized settings to preserve social proof. Introduced Catalog Ads for inventory clearance. Launched weekly A/B testing cycles with UGC, video, and static formats.
→ Catalog Ads: 9x ROAS from launch
02
Creative
Shifted to a capsule collection launch model.
Moved from evergreen to focused quarterly drops — Bloom Eternal and Antigua. Each launch had a full creative suite: campaign videos, model shoots, UGC-style content, and catalog retargeting assets.
→ $150k revenue · Bloom · $100k · Antigua
03
Google Ads
Expanded reach with Performance Max & Non-Brand Search.
Audited and paused inefficient campaigns. Refined bidding strategies. Launched Performance Max and Non-Brand Search to capture new audiences. Repurposed short-form video content across all placements.
→ CPA reduced · ROAS stabilized at 3.54x avg
What we did
Three moves that changed everything
01
Meta Ads
Rebuilt the account structure from scratch.
Relaunched top-performing ads with optimized settings to preserve social proof. Introduced Catalog Ads for inventory clearance. Launched weekly A/B testing cycles with UGC, video, and static formats.
→ Catalog Ads: 9x ROAS from launch
02
Creative
Shifted to a capsule collection launch model.
Moved from evergreen to focused quarterly drops — Bloom Eternal and Antigua. Each launch had a full creative suite: campaign videos, model shoots, UGC-style content, and catalog retargeting assets.
→ $150k revenue · Bloom · $100k · Antigua
03
Google Ads
Expanded reach with Performance Max & Non-Brand Search.
Audited and paused inefficient campaigns. Refined bidding strategies. Launched Performance Max and Non-Brand Search to capture new audiences. Repurposed short-form video content across all placements.
→ CPA reduced · ROAS stabilized at 3.54x avg
Verified results
Meta Ads Manager · 8 months
$113,918
Total spend · 1,324 purchases · 9.49 ROAS avg
Google Ads · 8 months
$43.4K
Total spend · 945 conversions · 16.59 ROAS avg
Shopify Analytics · Jan–Nov 2024
$3.32M
Total store sales · 5,921 orders · $681 AOV
Verified results
Meta Ads Manager · 8 months
$113,918
Total spend · 1,324 purchases · 9.49 ROAS avg
Google Ads · 8 months
$43.4K
Total spend · 945 conversions · 16.59 ROAS avg
Shopify Analytics · Jan–Nov 2024
$3.32M
Total store sales · 5,921 orders · $681 AOV
Verified results
Meta Ads Manager · 8 months
$113,918
Total spend · 1,324 purchases · 9.49 ROAS avg
Google Ads · 8 months
$43.4K
Total spend · 945 conversions · 16.59 ROAS avg
Shopify Analytics · Jan–Nov 2024
$3.32M
Total store sales · 5,921 orders · $681 AOV
Verified results
Meta Ads Manager · 8 months
$113,918
Total spend · 1,324 purchases · 9.49 ROAS avg
Google Ads · 8 months
$43.4K
Total spend · 945 conversions · 16.59 ROAS avg
Shopify Analytics · Jan–Nov 2024
$3.32M
Total store sales · 5,921 orders · $681 AOV
“
Within a week of restructuring the account, results skyrocketed from 3.5x to over 12x. The main issue had been clear all along, the reliance on traffic campaigns instead of purchase optimization.
“
Within a week of restructuring the account, results skyrocketed from 3.5x to over 12x. The main issue had been clear all along, the reliance on traffic campaigns instead of purchase optimization.
Stefano · Cosma Digital
Lead Strategist on this account
Creative that performed
Ads that drove the results
Each capsule launch, Bloom Eternal, Antigua, got a full creative suite: campaign videos, model shoots, and UGC. Assets were refreshed weekly to sustain ROAS above 4x throughout the collection window.
BFyne
Sponsored
bfyne.com
BFyne
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BFyne
Sponsored
bfyne.com
BFyne
At BFYNE, we understand...
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BFyne
Sponsored
bfyne.com
BFyne
At BFYNE, we understand...
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BFyne
Sponsored
bfyne.com
BFyne
At BFYNE, we understand...
Shop now
BFyne
Sponsored
bfyne.com
BFyne
At BFYNE, we understand...
Shop now
BFyne
Sponsored
bfyne.com
BFyne
At BFYNE, we understand...
Shop now
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Elevate Digital LTD 25 Vitosha blvd. fl. 2, 1000 Sofia (Bulgaria) VAT: BG206513620
Trading Address: Trapezitsa street No. 4, entrance 3, floor 6, apartment Nº 9, 1000 Sofia (Bulgaria)
© 2026 Cosma Digital. All rights reserved.
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