✦ Others
Meta Ads
Google Ads
USA
Hidden Hybrid Holsters · Concealed Carry Holsters · USA
From $49k to $823k in Ad Spend, in 6 Months
✦ Trusted by 20,000+ concealed carriers across the USA
9.49x
META + GOOGLE ROAS AVG
$823k
TOTAL REVENUE
9,667
TOTAL PURCHASES
Fashion & Apparel
Services applied
Meta Ads
Google Ads
Creative Strategy
UGC Production
AI-Enhanced Tracking
✦ Others
Meta Ads
Google Ads
USA
Hidden Hybrid Holsters · Concealed Carry Holsters · USA
From $49k to $823k in Ad Spend, in 6 Months
✦ Trusted by 20,000+ concealed carriers across the USA
9.49x
META + GOOGLE ROAS AVG
$823k
TOTAL REVENUE
9,667
TOTAL PURCHASES
Fashion & Apparel
Services applied
Meta Ads
Google Ads
Creative Strategy
UGC Production
AI-Enhanced Tracking
✦ Others
Meta Ads
Google Ads
USA
Hidden Hybrid Holsters · Concealed Carry Holsters · USA
From $49k to $823k in Ad Spend, in 6 Months
✦ Trusted by 20,000+ concealed carriers across the USA
9.49x
META + GOOGLE ROAS AVG
$823k
TOTAL REVENUE
9,667
TOTAL PURCHASES
Fashion & Apparel
Services applied
Meta Ads
Google Ads
Creative Strategy
UGC Production
AI-Enhanced Tracking
The situation
No structure. No creative system.
No scale.
No structure. No creative system.
No scale.
Hidden Hybrid Holsters had a strong product, 20,000+ loyal customers, and 4.9 stars across 870+ reviews, but no paid acquisition engine. Spend was limited and ad-hoc, with no defined funnel, no creative testing, and no performance feedback loop.
The ROAS journey · Meta Ads
—
Before us
7.62x
Unstructured spend
Q1
MONTH 1-3
7.11x
Q1 average
6M
6 MONTHS AVG
5.83x
Sustained average Meta
—
Before us
7.62x
Unstructured spend
Q1
MONTH 1-3
7.11x
Q1 average
6M
6 MONTHS AVG
5.83x
Sustained average Meta
Results by channel · 8 months
Meta Ads
Jan–May 2026
5.83x
5.83x
Average ROAS
Average ROAS
Average ROAS
$290k
$290k
Revenue generated
Revenue generated
Revenue generated
2,479
2,479
Total purchases
Total purchases
Total purchases
$20
$20
Cost per purchase
Cost per purchase
Cost per purchase
Google Ads
Jan–May 2026
7.01x
7.01x
Average ROAS
Average ROAS
Average ROAS
$533k
$533k
Revenue generated
Revenue generated
Revenue generated
4,912
4,912
Total conversions
Total conversions
Total conversions
$15
$15
Cost per conversion
Cost per conversion
Cost per conversion
$823k
$823k
Total revenue
Meta + Google
Total revenue
Meta + Google
Total revenue
Meta + Google
6.54
6.54
Combined
ROAS avg
Combined
ROAS avg
Combined
ROAS avg
6 mo
6 mo
Period
Period
Period
What we did
Three moves that changed everything
01
Meta Ads
Built a full-funnel demand generation engine from scratch.
Starting with an unstructured campaign, we rebuilt into a systematic full-funnel system. Scaled from ~$12.5k to ~$49.8k, closing the awareness gap with UGC targeting cold audiences, carriers with daily discomfort and the "holster drawer" problem.
→ Budget 4x'd with minimal drop in performance
02
Meta Ads
Structured creative testing with a systematic feedback loop.
Analyzed winning creatives by angle, hook, and "normal guy" archetype, visual proof over verbal claims. Each new round of UGC was informed by prior winners, closing the loop instead of guessing.
→ 25%+ of ABO test winners graduated to CBO scaling
03
Google Ads
Expanded from Brand Search to full demand capture.
Scaled from ~$36.6k to ~$76k. Added Performance Max and Shopping campaigns on top of existing branded traffic, capturing non-brand and high-intent shopping demand driven by Meta awareness.
→ 7x ROAS sustained over 6 months
What we did
Three moves that changed everything
01
Meta Ads
Built a full-funnel demand generation engine from scratch.
Starting with an unstructured campaign, we rebuilt into a systematic full-funnel system. Scaled from ~$12.5k to ~$49.8k, closing the awareness gap with UGC targeting cold audiences, carriers with daily discomfort and the "holster drawer" problem.
→ Budget 4x'd with minimal drop in performance
02
Meta Ads
Structured creative testing with a systematic feedback loop.
Analyzed winning creatives by angle, hook, and "normal guy" archetype, visual proof over verbal claims. Each new round of UGC was informed by prior winners, closing the loop instead of guessing.
→ 25%+ of ABO test winners graduated to CBO scaling
03
Google Ads
Expanded from Brand Search to full demand capture.
Scaled from ~$36.6k to ~$76k. Added Performance Max and Shopping campaigns on top of existing branded traffic, capturing non-brand and high-intent shopping demand driven by Meta awareness.
→ 7x ROAS sustained over 6 months
What we did
Three moves that changed everything
01
Meta Ads
Built a full-funnel demand generation engine from scratch.
Starting with an unstructured campaign, we rebuilt into a systematic full-funnel system. Scaled from ~$12.5k to ~$49.8k, closing the awareness gap with UGC targeting cold audiences, carriers with daily discomfort and the "holster drawer" problem.
→ Budget 4x'd with minimal drop in performance
02
Meta Ads
Structured creative testing with a systematic feedback loop.
Analyzed winning creatives by angle, hook, and "normal guy" archetype, visual proof over verbal claims. Each new round of UGC was informed by prior winners, closing the loop instead of guessing.
→ 25%+ of ABO test winners graduated to CBO scaling
03
Google Ads
Expanded from Brand Search to full demand capture.
Scaled from ~$36.6k to ~$76k. Added Performance Max and Shopping campaigns on top of existing branded traffic, capturing non-brand and high-intent shopping demand driven by Meta awareness.
→ 7x ROAS sustained over 6 months
Verified results
Google Q1 2026
6.69 ROAS · $154,632
conversions
Google Apr–May 2026
6.09 ROAS · $96,734
conversions
Shopify Analytics · 12 months
$801.4k total sales
4,913 orders · 34.38% returning rate
Meta Apr–May 2026
4.06 ROAS · $72k
Revenue · 600 purchases · 2.2% CTR
Verified results
Google Q1 2026
6.69 ROAS · $154,632
conversions
Google Apr–May 2026
6.09 ROAS · $96,734
conversions
Shopify Analytics · 12 months
$801.4k total sales
4,913 orders · 34.38% returning rate
Meta Apr–May 2026
4.06 ROAS · $72k
Revenue · 600 purchases · 2.2% CTR
Verified results
Google Q1 2026
6.69 ROAS · $154,632
conversions
Google Apr–May 2026
6.09 ROAS · $96,734
conversions
Shopify Analytics · 12 months
$801.4k total sales
4,913 orders · 34.38% returning rate
Meta Apr–May 2026
4.06 ROAS · $72k
Revenue · 600 purchases · 2.2% CTR
“
They had the product. They had the reviews. They had 20,000 loyal customers. What they didn't have was a system. We built it.
“
They had the product. They had the reviews. They had 20,000 loyal customers. What they didn't have was a system. We built it.
Creative that performed
Ads that drove the results
All creatives were produced by Cosma, UGC scripts, static ads, and video concepts built around the 'normal guy' archetype and visual proof over verbal claims.
Hidden Hybrid Holsters
Sponsored
hiddenhybridholsters.com
Hidden Hybrid Holsters
Handmade to order in the...
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Hidden Hybrid Holsters
Sponsored
hiddenhybridholsters.com
Hidden Hybrid Holsters
Handmade to order in the...
Shop now
Hidden Hybrid Holsters
Sponsored
hiddenhybridholsters.com
Hidden Hybrid Holsters
Handmade to order in the...
Shop now
Hidden Hybrid Holsters
Sponsored
hiddenhybridholsters.com
Hidden Hybrid Holsters
Handmade to order in the...
Shop now
Hidden Hybrid Holsters
Sponsored
hiddenhybridholsters.com
Hidden Hybrid Holsters
Handmade to order in the...
Shop now
Hidden Hybrid Holsters
Sponsored
hiddenhybridholsters.com
Hidden Hybrid Holsters
Handmade to order in the...
Shop now
More case studies
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✦ READY TO SCALE?
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★★★★★ 87+ brands already scaling with Cosma
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Elevate Digital LTD 25 Vitosha blvd. fl. 2, 1000 Sofia (Bulgaria) VAT: BG206513620
Trading Address: Trapezitsa street No. 4, entrance 3, floor 6, apartment Nº 9, 1000 Sofia (Bulgaria)
© 2026 Cosma Digital. All rights reserved.
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