✦ Food & Beverage
Meta Ads
Google Ads
USA
Giorgio Cookie Co. · Gourmet Biscotti & Cookies · USA
Breaking the Returning Customer Trap.
✦ LTV/CAC of 7.09 · a great product trapped by its own loyal customers
+71%
NEW CUSTOMERS Q1→Q2
+58.7%
TOTAL SALES GROWTH
3X
CTR VS BENCHMARK
Fashion & Apparel
Services applied
Meta Ads
Google Ads
UGC · AI & Voice Cloning
Performance Max
Creative Testing
✦ Food & Beverage
Meta Ads
Google Ads
USA
Giorgio Cookie Co. · Gourmet Biscotti & Cookies · USA
Breaking the Returning Customer Trap.
✦ LTV/CAC of 7.09 · a great product trapped by its own loyal customers
+71%
NEW CUSTOMERS Q1→Q2
+58.7%
TOTAL SALES GROWTH
3X
CTR VS BENCHMARK
Fashion & Apparel
Services applied
Meta Ads
Google Ads
UGC · AI & Voice Cloning
Performance Max
Creative Testing
✦ Food & Beverage
Meta Ads
Google Ads
USA
Giorgio Cookie Co. · Gourmet Biscotti & Cookies · USA
Breaking the Returning Customer Trap.
✦ LTV/CAC of 7.09 · a great product trapped by its own loyal customers
+71%
NEW CUSTOMERS Q1→Q2
+58.7%
TOTAL SALES GROWTH
3X
CTR VS BENCHMARK
Fashion & Apparel
Services applied
Meta Ads
Google Ads
UGC · AI & Voice Cloning
Performance Max
Creative Testing
The situation
A 7.09 LTV/CAC ratio. Almost 50% returning customers.
Great product, zero scalability
A 7.09 LTV/CAC ratio. Almost 50% returning customers.
Great product, zero scalability
Giorgio Cookie Co. had an exceptional product and fiercely loyal customers, but they were stuck. Spending only $25/day in Q4, the most profitable quarter for a cookie brand, with no structured ad testing, random creative launches every 2-3 weeks, and only brand protection on Google. The account was optimized for retention, not growth. Almost no new customers were coming in, and without new acquisition, scaling was impossible.
The growth journey · Q1 to Q2
—
Before us
$25/day
High ROAS, low volume
Q1
Q1 new customers
167
$31.2k total sales
Q2
Q2 new customers
+71%
$43.80 CPA avg
TS
Total sales
+58.7%
3x CTR benchmark
—
Before us
$25/day
High ROAS, low volume
Q1
Q1 new customers
167
$31.2k total sales
Q2
Q2 new customers
+71%
$43.80 CPA avg
TS
Total sales
+58.7%
3x CTR benchmark
Results
+71%
New customer acquisitions Q1→Q2
+58.7%
Total sales growth
Total sales growth
+49.5%
Orders increase Q1→Q2
Orders increase Q1→Q2
35.62%
35.62%
Peak hook rate · benchmark 25%
Peak hook rate · benchmark 25%
$43.80
$43.80
CPA average
CPA average
3x
3x
CTR vs market benchmark
CTR vs market benchmark
What we did
Three moves that changed everything
01
Meta Ads
Rebuilt for new customer acquisition, not retention.
Implemented ABO campaigns with proper exclusions to avoid targeting existing customers. Used Advantage+ and classic CBO with all winning ads. Set a $45 target CPA to maintain cost efficiency while scaling volume. Weekly A/B testing every Monday.
→ +71% new customers Q1→Q2 · $43.80 CPA avg
02
Creative
Built a creative system with AI-enhanced UGC.
Created a 70/30 mix of video and static ads. Used AI and voice cloning for UGC scripts. Most effective formats: customer testimonials, social proof ads, statistics, and feature callouts. Repurposed top static content on Pinterest as an extra traffic channel.
→ Hook rate up to 35.62% · CTR 3x above benchmark
03
Google Ads
Launched Performance Max and Shopping campaigns.
Google had only brand protection with minimal spend. We introduced Performance Max and Shopping campaigns, repurposing all short-form video ads. Expanded reach beyond the existing loyal customer base to capture new audiences at scale.
→ +58.7% total sales · +49.5% orders Q1→Q2
What we did
Three moves that changed everything
01
Meta Ads
Rebuilt for new customer acquisition, not retention.
Implemented ABO campaigns with proper exclusions to avoid targeting existing customers. Used Advantage+ and classic CBO with all winning ads. Set a $45 target CPA to maintain cost efficiency while scaling volume. Weekly A/B testing every Monday.
→ +71% new customers Q1→Q2 · $43.80 CPA avg
02
Creative
Built a creative system with AI-enhanced UGC.
Created a 70/30 mix of video and static ads. Used AI and voice cloning for UGC scripts. Most effective formats: customer testimonials, social proof ads, statistics, and feature callouts. Repurposed top static content on Pinterest as an extra traffic channel.
→ Hook rate up to 35.62% · CTR 3x above benchmark
03
Google Ads
Launched Performance Max and Shopping campaigns.
Google had only brand protection with minimal spend. We introduced Performance Max and Shopping campaigns, repurposing all short-form video ads. Expanded reach beyond the existing loyal customer base to capture new audiences at scale.
→ +58.7% total sales · +49.5% orders Q1→Q2
What we did
Three moves that changed everything
01
Meta Ads
Rebuilt for new customer acquisition, not retention.
Implemented ABO campaigns with proper exclusions to avoid targeting existing customers. Used Advantage+ and classic CBO with all winning ads. Set a $45 target CPA to maintain cost efficiency while scaling volume. Weekly A/B testing every Monday.
→ +71% new customers Q1→Q2 · $43.80 CPA avg
02
Creative
Built a creative system with AI-enhanced UGC.
Created a 70/30 mix of video and static ads. Used AI and voice cloning for UGC scripts. Most effective formats: customer testimonials, social proof ads, statistics, and feature callouts. Repurposed top static content on Pinterest as an extra traffic channel.
→ Hook rate up to 35.62% · CTR 3x above benchmark
03
Google Ads
Launched Performance Max and Shopping campaigns.
Google had only brand protection with minimal spend. We introduced Performance Max and Shopping campaigns, repurposing all short-form video ads. Expanded reach beyond the existing loyal customer base to capture new audiences at scale.
→ +58.7% total sales · +49.5% orders Q1→Q2
Verified results
Meta Ads Manager · Q1–Q2
373 purchases · $25,174 revenue
$40.71 CPA · 46 campaigns tracked
Triplewhale · Q1 2024
291 customers · 167 new
$31.2k total sales · LTV/CAC 2.57
Meta Ads · Creative performance
Hook rate 35.62% · CTR 4.47%
Market benchmark CTR 1.5% · 3x achieved
Verified results
Meta Ads Manager · Q1–Q2
373 purchases · $25,174 revenue
$40.71 CPA · 46 campaigns tracked
Triplewhale · Q1 2024
291 customers · 167 new
$31.2k total sales · LTV/CAC 2.57
Meta Ads · Creative performance
Hook rate 35.62% · CTR 4.47%
Market benchmark CTR 1.5% · 3x achieved
Verified results
Meta Ads Manager · 8 months
$113,918
Total spend · 1,324 purchases · 9.49 ROAS avg
Google Ads · 8 months
$43.4K
Total spend · 945 conversions · 16.59 ROAS avg
Shopify Analytics · Jan–Nov 2024
$3.32M
Total store sales · 5,921 orders · $681 AOV
Verified results
Meta Ads Manager · 8 months
$113,918
Total spend · 1,324 purchases · 9.49 ROAS avg
Google Ads · 8 months
$43.4K
Total spend · 945 conversions · 16.59 ROAS avg
Shopify Analytics · Jan–Nov 2024
$3.32M
Total store sales · 5,921 orders · $681 AOV
“
The issue was never the product, Giorgio had a 7.09 LTV/CAC ratio and almost 50% returning customers. The issue was that almost no new customers were coming in. Once we fixed the acquisition side, everything scaled.
“
The issue was never the product, Giorgio had a 7.09 LTV/CAC ratio and almost 50% returning customers. The issue was that almost no new customers were coming in. Once we fixed the acquisition side, everything scaled.
Stefano · Cosma Digital
Lead Strategist on this account
Creative that performed
Ads that drove the results
UGC scripts with AI-enhanced voiceovers, combined with static ads built around taste and texture. Customer testimonials drove new acquisition, breaking the brand's returning-customer ceiling.
Giorgio Cookie Co.
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✦ READY TO SCALE?
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★★★★★ 87+ brands already scaling with Cosma
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© 2026 Cosma Digital. All rights reserved.
Elevate Digital LTD 25 Vitosha blvd. fl. 2, 1000 Sofia (Bulgaria) VAT: BG206513620
Trading Address: Trapezitsa street No. 4, entrance 3, floor 6, apartment Nº 9, 1000 Sofia (Bulgaria)
© 2026 Cosma Digital. All rights reserved.
Elevate Digital LTD · 25 Vitosha blvd. fl. 2, 1000 Sofia (Bulgaria) · VAT: BG206513620