✦ Food & Beverage
Meta Ads
USA
Campo Grande · Ibérico Pork · USA
From Plateau to $125k/month Ad Spend
✦ $2M+ generated in 2023 from Meta Ads only
MER 8+
EFFICIENCY
$125k
/MONTH SPEND
$2M+
GENERATED 2023
Fashion & Apparel
Services applied
Meta Ads
Creative Strategy
Audience Testing
Retargeting
✦ Food & Beverage
Meta Ads
USA
Campo Grande · Ibérico Pork · USA
From Plateau to $125k/month Ad Spend
✦ $2M+ generated in 2023 from Meta Ads only
MER 8+
EFFICIENCY
$125k
/MONTH SPEND
$2M+
GENERATED 2023
Fashion & Apparel
Services applied
Meta Ads
Creative Strategy
Audience Testing
Retargeting
✦ Food & Beverage
Meta Ads
USA
Campo Grande · Ibérico Pork · USA
From Plateau to $125k/month Ad Spend
✦ $2M+ generated in 2023 from Meta Ads only
MER 8+
EFFICIENCY
$125k
/MONTH SPEND
$2M+
GENERATED 2023
Fashion & Apparel
Services applied
Meta Ads
Creative Strategy
Audience Testing
Retargeting
The situation
A well-known brand. The wrong agency.
Thousands spent with nothing to show.
A well-known brand. The wrong agency.
Thousands spent with nothing to show.
Campo Grande had an excellent product, Ibérico pork, Spain's best kept culinary secret, but their previous agency left them with scattered campaigns, messenger-optimized ads that couldn't scale, and landing page view optimization that never converted. With $10k+ spent and returns below breakeven, they needed a complete rebuild.
THE MER JOURNEY · META ADS
—
Before us
$25/day
High ROAS, low volume
Q1
Q1 new customers
167
$31.2k total sales
Q2
Q2 new customers
+71%
$43.80 CPA avg
TS
Total sales
+58.7%
3x CTR benchmark
—
Before us
~2x
Low returns, below BEP
M1
MONTH 1
3.77x
Purchase ROAS after restructure
PEAK
AT SCALE
MER 8+
$125k/month spend
Results
MER 8+
Efficiency
$125k
/Month spend
/Month spend
$2M+
Generated 2023
Generated 2023
$1,600/day
$1,600/day
Peak daily budget
Peak daily budget
13.68%
13.68%
Peak CR
Peak CR
$180
$180
Average order value
Average order value
What we did
Three moves that changed everything
01
Meta Ads
Killed the underperforming campaigns. Rebuilt for purchases.
The previous agency ran messenger-optimized and landing page view campaigns, completely misaligned with purchase conversion. We removed them all and rebuilt directly for conversions using a full-funnel framework.
→ From below BEP to profitable in the first month
02
Meta Ads
Found 4 winning audiences. Scaled to $400/day CBO.
After creative testing with the brand's video content, we identified 4 high-performing audiences related to meat type and cuisine preference. Moved them directly into a CBO campaign at $400/day and validated scale readiness.
→ CR peaks above 8% · $180 average order value
03
Meta Ads
Built a dedicated landing page for the #1 product. Results went crazy.
With 90% of sales coming from one product, we created a dedicated landing page and shifted attribution to 7-day click. Budget scaled from $500–600/day to $1,600/day after new investors came in from the results.
→ $125k/month spend · MER 8+ sustained
What we did
Three moves that changed everything
01
Meta Ads
Killed the underperforming campaigns. Rebuilt for purchases.
The previous agency ran messenger-optimized and landing page view campaigns, completely misaligned with purchase conversion. We removed them all and rebuilt directly for conversions using a full-funnel framework.
→ From below BEP to profitable in the first month
02
Meta Ads
Found 4 winning audiences. Scaled to $400/day CBO.
After creative testing with the brand's video content, we identified 4 high-performing audiences related to meat type and cuisine preference. Moved them directly into a CBO campaign at $400/day and validated scale readiness.
→ CR peaks above 8% · $180 average order value
03
Meta Ads
Built a dedicated landing page for the #1 product. Results went crazy.
With 90% of sales coming from one product, we created a dedicated landing page and shifted attribution to 7-day click. Budget scaled from $500–600/day to $1,600/day after new investors came in from the results.
→ $125k/month spend · MER 8+ sustained
What we did
Three moves that changed everything
01
Meta Ads
Killed the underperforming campaigns. Rebuilt for purchases.
The previous agency ran messenger-optimized and landing page view campaigns, completely misaligned with purchase conversion. We removed them all and rebuilt directly for conversions using a full-funnel framework.
→ From below BEP to profitable in the first month
02
Meta Ads
Found 4 winning audiences. Scaled to $400/day CBO.
After creative testing with the brand's video content, we identified 4 high-performing audiences related to meat type and cuisine preference. Moved them directly into a CBO campaign at $400/day and validated scale readiness.
→ CR peaks above 8% · $180 average order value
03
Meta Ads
Built a dedicated landing page for the #1 product. Results went crazy.
With 90% of sales coming from one product, we created a dedicated landing page and shifted attribution to 7-day click. Budget scaled from $500–600/day to $1,600/day after new investors came in from the results.
→ $125k/month spend · MER 8+ sustained
Verified results
META ADS · JAN 2022
$7.81x ROAS · $12,291
372 purchases · first month
META ADS · FEB 2022
3.27% CR · $17,969
spend · stable growth
META ADS · MAR 2022
MER 8+ · $125k
/month spend · peak performance
Verified results
META ADS · JAN 2022
$7.81x ROAS · $12,291
372 purchases · first month
META ADS · FEB 2022
3.27% CR · $17,969
spend · stable growth
META ADS · MAR 2022
MER 8+ · $125k
/month spend · peak performance
Verified results
Meta Ads Manager · 8 months
$113,918
Total spend · 1,324 purchases · 9.49 ROAS avg
Google Ads · 8 months
$43.4K
Total spend · 945 conversions · 16.59 ROAS avg
Shopify Analytics · Jan–Nov 2024
$3.32M
Total store sales · 5,921 orders · $681 AOV
Verified results
Meta Ads Manager · 8 months
$113,918
Total spend · 1,324 purchases · 9.49 ROAS avg
Google Ads · 8 months
$43.4K
Total spend · 945 conversions · 16.59 ROAS avg
Shopify Analytics · Jan–Nov 2024
$3.32M
Total store sales · 5,921 orders · $681 AOV
“
They had the product. They had the story. What they didn't have was a system that could scale it. We built one, and took them from below breakeven to $125k a month.
“
They had the product. They had the story. What they didn't have was a system that could scale it. We built one, and took them from below breakeven to $125k a month.
Creative that performed
Ads that drove the results
The brand provided excellent video content following our inputs. We focused on editing, thumbnails, and copy, letting the product's story do the selling.
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Trading Address: Trapezitsa street No. 4, entrance 3, floor 6, apartment Nº 9, 1000 Sofia (Bulgaria)
© 2026 Cosma Digital. All rights reserved.
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