✦ Fashion & Apparel
Meta Ads
Google Ads
USA & Canada
Judith & Charles · Premium Women's Fashion · Canada
From 3.5x to $1.72M, in 8 Months
✦ Worn by Meghan Markle & Sophie Grégoire Trudeau
9.49x
META ROAS AVG
16x+
GOOGLE ROAS AVG
$1.72M
TOTAL GENERATED
Fashion & Apparel
Services applied
Meta Ads
Google Ads
Creative Strategy
UGC Production
AI-Enhanced Tracking
Pixel Rebuild
✦ Fashion & Apparel
Meta Ads
Google Ads
USA & Canada
Judith & Charles · Premium Women's Fashion · Canada
From 3.5x to $1.72M, in 8 Months
✦ Worn by Meghan Markle & Sophie Grégoire Trudeau
9.49x
META ROAS AVG
16x+
GOOGLE ROAS AVG
$1.72M
TOTAL GENERATED
Fashion & Apparel
Services applied
Meta Ads
Google Ads
Creative Strategy
UGC Production
AI-Enhanced Tracking
Pixel Rebuild
✦ Fashion & Apparel
Meta Ads
Google Ads
USA & Canada
Judith & Charles · Premium Women's Fashion · Canada
From 3.5x to $1.72M, in 8 Months
✦ Worn by Meghan Markle & Sophie Grégoire Trudeau
9.49x
META ROAS AVG
16x+
GOOGLE ROAS AVG
$1.72M
TOTAL GENERATED
Fashion & Apparel
Services applied
Meta Ads
Google Ads
Creative Strategy
UGC Production
AI-Enhanced Tracking
Pixel Rebuild
The situation
A well-known agency. The wrong strategy.
3.5x when they needed 6x.
A well-known agency. The wrong strategy.
3.5x when they needed 6x.
Judith & Charles had strong brand recognition and a rich catalog, but their previous agency ran traffic campaigns instead of purchase-optimized ads. Cold traffic didn't convert and the account was stuck well below their 6x ROAS target.
The ROAS journey · Meta Ads
—
Before us
3.5x
Stuck for months
W1
WEEK 1
12X+
After restructure
M2
Month 2
11.36x
Stable growth
8M
8 months avg
9.49x
Sustained average
—
Before us
3.5x
Stuck for months
W1
WEEK 1
12X+
After restructure
M2
Month 2
11.36x
Stable growth
8M
8 months avg
9.49x
Sustained average
Results by channel · 8 months
Meta Ads
May 2024 – Nov 2024
9.49x
9.49x
Average ROAS
Average ROAS
9.49x
Average ROAS
$1M+
$1M+
Revenue generated
$1M+
Revenue generated
Revenue generated
1,324
1,324
Total purchases
Total purchases
1,324
Total purchases
$86
$86
Cost per purchase
$86
Cost per purchase
Cost per purchase
Google Ads
May 2024 – Nov 2024
16.59x
16.59x
Average ROAS
16.59x
Average ROAS
Average ROAS
$720k
$720k
Revenue generated
$720k
Revenue generated
Revenue generated
945
945
Total conversions
945
Total conversions
Total conversions
$86
$86
Cost per conversion
$86
Cost per conversion
Cost per conversion
$1.72M
$1.72M
Total revenue
Meta + Google
Total revenue
Meta + Google
Total revenue
Meta + Google
12x
12x
Peak ROAS
week 1
Peak ROAS
week 1
Peak ROAS
week 1
8 mo
8 mo
To scale from
3.5x to 9.5x
To scale from
3.5x to 9.5x
To scale from
3.5x to 9.5x
What we did
Three moves that changed everything
01
Meta Ads
Killed the traffic campaigns. Rebuilt for purchases.
The previous agency ran traffic campaigns as top-of-funnel ads, completely misaligned with purchase optimization. We removed them all and shifted 100% to purchase-optimized catalog campaigns.
→ 3.5x to 12x in week 1
02
Meta Ads
Restructured around catalog. Let the data work.
Allocated most of the budget to catalog campaigns, leveraging the account's massive purchase history and their highly curated product catalog. Added a dedicated single-product testing campaign.
→ 9.49x average sustained over 8 months
03
Google Ads
Introduced Shopping & Performance Max.
Google had never used Performance Max. Search campaigns were disorganized. We rebuilt the structure, introduced Shopping and P.Max campaigns, and scaled volume while maintaining a 16x+ ROAS.
→ 7x to 11x in week 1 · 16.59x avg sustained
What we did
Three moves that changed everything
01
Meta Ads
Killed the traffic campaigns. Rebuilt for purchases.
The previous agency ran traffic campaigns as top-of-funnel ads, completely misaligned with purchase optimization. We removed them all and shifted 100% to purchase-optimized catalog campaigns.
→ 3.5x to 12x in week 1
02
Meta Ads
Restructured around catalog. Let the data work.
Allocated most of the budget to catalog campaigns, leveraging the account's massive purchase history and their highly curated product catalog. Added a dedicated single-product testing campaign.
→ 9.49x average sustained over 8 months
03
Google Ads
Introduced Shopping & Performance Max.
Google had never used Performance Max. Search campaigns were disorganized. We rebuilt the structure, introduced Shopping and P.Max campaigns, and scaled volume while maintaining a 16x+ ROAS.
→ 7x to 11x in week 1 · 16.59x avg sustained
What we did
Three moves that changed everything
01
Meta Ads
Killed the traffic campaigns. Rebuilt for purchases.
The previous agency ran traffic campaigns as top-of-funnel ads, completely misaligned with purchase optimization. We removed them all and shifted 100% to purchase-optimized catalog campaigns.
→ 3.5x to 12x in week 1
02
Meta Ads
Restructured around catalog. Let the data work.
Allocated most of the budget to catalog campaigns, leveraging the account's massive purchase history and their highly curated product catalog. Added a dedicated single-product testing campaign.
→ 9.49x average sustained over 8 months
03
Google Ads
Introduced Shopping & Performance Max.
Google had never used Performance Max. Search campaigns were disorganized. We rebuilt the structure, introduced Shopping and P.Max campaigns, and scaled volume while maintaining a 16x+ ROAS.
→ 7x to 11x in week 1 · 16.59x avg sustained
Verified results
Meta Ads Manager · Nov 2024
12.92x ROAS · $68.6k sales
856.26% actual ROAS · $6.01k spend
Meta Ads Manager · Q1 2025
464.50% ROAS · 293 purchases
$25.4k spend · $95.9k revenue
Shopify Analytics · 12 months
$801.4k total sales · 4,913 orders
34.38% returning rate
Verified results
Meta Ads Manager · Nov 2024
12.92x ROAS · $68.6k sales
856.26% actual ROAS · $6.01k spend
Meta Ads Manager · Q1 2025
464.50% ROAS · 293 purchases
$25.4k spend · $95.9k revenue
Shopify Analytics · 12 months
$801.4k total sales · 4,913 orders
34.38% returning rate
Verified results
Meta Ads Manager · Nov 2024
12.92x ROAS · $68.6k sales
856.26% actual ROAS · $6.01k spend
Meta Ads Manager · Q1 2025
464.50% ROAS · 293 purchases
$25.4k spend · $95.9k revenue
Shopify Analytics · 12 months
$801.4k total sales · 4,913 orders
34.38% returning rate
“
Focused launches beat always-on. Each capsule had a clear narrative, launch window, and test plan — this structure helped isolate winning assets and scale ROAS above 4x consistently.
“
Focused launches beat always-on. Each capsule had a clear narrative, launch window, and test plan — this structure helped isolate winning assets and scale ROAS above 4x consistently.
Stefano · Cosma Digital
Lead Strategist on this account
Creative that performed
Ads that drove the results
Since Judith & Charles is a luxury brand, all creatives were produced directly by the brand, we focused on the strategy, structure and media buying.
Judith & Charles
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Judith & Charles
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Judith & Charles
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judithandharles.com
Judith & Charles
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Judith & Charles
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judithandharles.com
Judith & Charles
Ready to wear, iconic and...
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Judith & Charles
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judithandharles.com
Judith & Charles
Ready to wear, iconic and...
Shop now
Judith & Charles
Sponsored
judithandharles.com
Judith & Charles
Ready to wear, iconic and...
Shop now
Judith & Charles
Sponsored
judithandharles.com
Judith & Charles
Ready to wear, iconic and...
Shop now
Judith & Charles
Sponsored
judithandharles.com
Judith & Charles
Ready to wear, iconic and...
Shop now
Judith & Charles
Sponsored
judithandharles.com
Judith & Charles
Ready to wear, iconic and...
Shop now
Judith & Charles
Sponsored
judithandharles.com
Judith & Charles
Ready to wear, iconic and...
Shop now
Judith & Charles
Sponsored
judithandharles.com
Judith & Charles
Ready to wear, iconic and...
Shop now
Judith & Charles
Sponsored
judithandharles.com
Judith & Charles
Ready to wear, iconic and...
Shop now
Judith & Charles
Sponsored
judithandharles.com
Judith & Charles
Ready to wear, iconic and...
Shop now
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Elevate Digital LTD 25 Vitosha blvd. fl. 2, 1000 Sofia (Bulgaria) VAT: BG206513620
Trading Address: Trapezitsa street No. 4, entrance 3, floor 6, apartment Nº 9, 1000 Sofia (Bulgaria)
© 2026 Cosma Digital. All rights reserved.
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